Margin Calculator
Build your full landed cost, compare margins across every sales channel, and find the minimum retail price to hit your profitability target.
Shipping Method
Cost Breakdown per Unit
Revenue allocation
Overall Gross Margin
49.0%
Tight — watch for cost creep
Multi-Channel Margin Comparison
Same product, same landed cost — different channels create very different margins.
Shopify DTC Customer Acquisition Cost (CAC)
Used for DTC channel calculation only
38.3%
Net margin
15% referral + $3.22 FBA fee. High volume potential but fees erode margin fast.
10.1%
Net margin
2.9% + $0.30 Stripe processing + $15 CAC. Best long-term margin if you can drive traffic.
33.6%
Net margin
You sell at 50% of retail to the retailer. Lower margin but no marketing cost, predictable volume.
18.0%
Net margin
Brick-and-mortar typically keeps 60–70% of retail. You receive ~40%. Best for brand awareness.
Minimum Viable Price Calculator
Based on your landed cost of $9.60, here's the minimum retail price needed to hit each margin tier.
30% — Survival
Minimum to stay viable
$17.45
Exceeded at your $29.99
50% — Healthy
Good unit economics
$27.43
Met at your $29.99
65% — Strong
Ready for paid acquisition
$48.00
Need +$18.01 more
70% — Premium
Category-leading margin
$64.00
Need +$34.01 more
Volume Sensitivity
Margin improves as factory cost drops with larger order quantities. Cost multipliers: 100% → 92% → 82% → 72%.
| Order Qty | Cost Reduction | Landed Cost | Profit/Unit | Gross Margin | Margin Bar |
|---|---|---|---|---|---|
| 100 | -0% | $9.60 | $14.69 | 49.0% | |
| 500 | -8% | $8.93 | $15.36 | 51.2% | |
| 1,000 | -18% | $8.09 | $16.20 | 54.0% | |
| 5,000 | -28% | $7.25 | $17.04 | 56.8% |
Typical Margins by Category
Industry benchmarks for gross margin (after COGS and direct costs, before overhead). Your margin is marked with a line.
Want to optimize your margins with real supplier data?
A Bottlecap analysis includes verified landed costs, duty rates, and factory pricing from three manufacturing countries — so your margin calc is grounded in reality.
Get a Full Analysis →